Todo
- Create painstorming template Tasks ✅ 2021-08-24
- Create ebomb template Tasks ✅ 2021-08-24
- Set milestones and perks (See Chart progress like a game does) Tasks ✅ 2021-08-15
- Schedule time to work on 30x500 (See Deliberately manage your time) Tasks ✅ 2021-08-19
Lessons
Read Their Minds
Kickoff the course right with tips, tricks, and how to win
- How to Win at 30x500 - The Investment Mindset (29:06)
- How to Win - How this course is organized to help you get things done (21:59)
- How to Win - How to make sure these lessons get into your brain (9:50)
- How to Win - What’s next for you (7:47)
Create Your 12 Week Success Plan
Where do you start?
- Don’t skip this section.
- The Failcycle and Why It Happens to Everyone (5:23)
- 3 questions to make a product you KNOW will sell (10:29)
- How to choose an audience. p.s. Don’t let this stop you. Seriously. (14:57)
- Action Challenge! Name your audience
- Recommended tools & techniques for your blog and email list
- Two more techniques to help you name your audience
- Before you move on…
Pain. Where and how do you find it?
- Safari Starts Here
- First Try! Study this thread, and take notes. What do you see? (8:03)
- How to Painstorm any discussion thread on the internet (17:22)
- Exercise! Practice Painstorming Techniques (16:33)
- Virtual Hot Seat: Evaluate your Painstorming Notes
- “When have I done enough painstorming?”
- Use the 30x500 Canvas to keep track of your progress (7:49)
- Print out the 30x500 Canvas, stick it on your wall
- How to Find Your Audience’s Watering Holes (10:09)
- Watering Hole Keyword Cheat Sheet
- Watering Hole Remix Tool
- Action Challenge! Where are your Audience’s Watering Holes?
- With more practice, you’ll earn yourself a superpower.
- Not sure if your audience is online? Don’t give up, try these advanced techniques!
- Reverse-Search Popular Blogs to find Watering Holes
Achievement 1 Unlocked!
- Grime unlocked!
Found Pain? Now use it for good.
- No pain, no gain
- You’ve gotta understand how marketing leads to sales (12:20)
- First Try! Come up with 5 marketing topics for… (7:23)
- Learn the Ebomb Recipe that WORKS (11:00)
- Exercise: Come up with as many potential ebomb concepts as you can from just one thread (13:00)
- Virtual Hot Seat: How good are your ebomb topics?
- Action Challenge! Create your very first REAL ebombs
- Ebomb Level 1: complete!
Finding MORE pain
- What else is in those watering holes?
- First Try: What can you tell about this community? (7:01)
- How to gather keywords as clues (12:47)
- Exercise: Practice getting keywords and themes from topic titles (17:00)
- Virtual Hot Seat: Understanding Keywords & Themes
- How to use Keywords to choose new threads, and find new watering holes (8:16)
- Action Challenge! Use keywords to gather threads for your audience
- How do you keep all of your Sales Safari data organized?
Achievement 2 Unlocked!
- Rhythm Doctor unlocked!
How to get your audience’s attention
- If you want to get peoples’ attention, here’s what NOT to do.
- The Actual Danger of Being Vague (8:07)
- How to collect the CRISPIEST Sales Safari Data (16:18)
- Tap your audience on the shoulder with crispier Ebombs (3:17)
- Exercise: Practice Collecting Safari Gold (Jargon, Worldview, and Recommendations) (17:30)
- Virtual Hot Seat: Analyze your Safari Gold - Hidden Pain
- Virtual Hot Seat: Analyze your Safari Gold - Jargon
- Virtual Hot Seat: Analyze your Safari Gold - Recommendations
- Virtual Hot Seat: Analyze your Safari Gold - Worldview
- Action Challenge! Gather Safari Gold for YOUR audience
- Worldviews are tough - here’s a closer look
- Cheat Sheet: Painful Emotions
- Cheat Sheet: Jargon Hunting
- Cheat Sheet - Recommendations
- Cheat Sheet - Understanding Worldview
- Action Challenge! How to create a USEFUL List Post
- Action Challenge! The Power of the Review Post
- How to use your Safari Gold to create endless Ebombs (13:32)
- Action Challenge! Rapid-fire Ebomb Concepts.
- Ebomb Kinds & Categories Cheat Sheet
Achievement 3 Unlocked!
- Eldest Souls unlocked!
Score your Ebombs, Make ‘em Better
- 4 Criteria For Better Ebombs: Crispy Pain, The Fix, Next Action, & Connectors
- Printable Ebomb Scorecard (USE ME!)
Getting Traffic: Content Distribution the 30x500 Way
- Share your Ebombs without being labeled as a self-promotional jerk (7:38)
- Strategies 1 & 2: Ambient Findability, and the Automagic of Trackbacks (3:57)
- Strategies 3 & 4: Tweet like a person & treat your email list right! (4:54)
- Strategy 5: Tips for Watering Hole Participation (8:43)
- Strategy 6: Deliberately pitching your Ebombs (4:16)
- Action Challenge! Share your Ebombs with your audience.
- Strategy 7: Reputation = Repetition (2:57)
Achievement 4 Unlocked!
- Internet Court unlocked!
”Read their Minds” Q&A with Amy & Alex
- Audiences: Not quite a peer? (4:26)
- Audiences: Businesses vs professionals vs consumers (4:00)
- Audiences: Find an audience you’re uniquely suited to serve (3:16)
- Audiences: What if my experience isn’t “commercial”? (5:32)
- Audiences: What if they don’t talk about their pain? (9:57)
- Audiences: What if I’m a newbie myself? (5:27)
- Sales Safari: What if I find a pain, but don’t know the answer? (7:07)
- Sales Safari: What if their pains are too specific? (5:30)
- Sales Safari: What if someone else already posted a correct answer or solution? (3:43)
- Sales Safari: Is there a good way to use Stack Overflow, Q&A Sites? (4:41)
- Ebombs: How do I avoid Help Vampires? (6:54)
- Ebombs: How do I keep my ebombs focused and on topic? (9:25)
- Ebombs: How much time to spend on individual ebombs? (5:30)
- Ebombs: Can you “waste” momentum before launch? (7:04)
- Q&A Summary and Themes (3:19)
Achievement 5 Unlocked!
- The Ascent unlocked!
Build the Biz
Getting from here to Successful Product Sales
- Here’s your timeline for building the business (7:29)
- There are three types of failure you need to avoid (6:06)
- How to avoid Type 1 Failure with a Backwards Plan (5:31)
- Want to see that Backwards Plan in detail?
- Backwards Plan Live Demo! (31:21)
Pitch-first Product Development
- How can you predictably make things your audience wants to buy? (6:11)
- The PDF Formula in Action (9:23)
- First Try! What’s the Dream? (8:39)
- How to Reverse Pain into Dream (13:17)
- Exercise: Practice Negating & Obliterating Pain (18:05)
- Virtual Hot Seat - Did you negate, or obliterate?
- Case Study! Step by Step Crispification of Pain and Dream. (6:30)
- Exercise: Practice the process of “Review and Reverse”
- Action Challenge! Review and Reverse from your own Safari Notes
- Why write pitches BEFORE you create a product? (7:39)
The Infinite Pitch Generator
- A whole world of fixes and what they have in common (15:46)
- How to Create Infinite Fixes (16:38)
- Infinite Fixes Part II - Interrogation (13:35)
- Cheat Sheet: Interrogation Questions
- Infinite Fixes Part III, Return of the Fix - Mix in Methods & Formats (12:30)
- Cheat Sheets: Fix Methods and Formats
- Turn Pain, Dream, and Fix into Bullets of Gold (8:06)
Going From Many Pitches to Picking Your First
- Which Fix do you Pick? Plinko & Constraints. (5:24)
- Your Constraints: Mechanical, Happiness, and Decency. (11:03)
- Customer Constraints: Familiarity, Buying Habits & Beliefs (7:01)
Perfectly Crafted Pitches, Every Time
- The Fundamentals of Pitchwriting (15:35)
- Action Challenge! Add Headlines to your pitch for Structure and Skimming
- Action Challenge! 8 Criteria and 2 Tricks to Critique a PDF Pitch
- Action Challenge! Audit and improve your CTAs
Scope & Build, Straight from your Pitch
Ready to start building? Watch this first
- JFS Pep Talk #1: “Shipping is a learnable skill” (9:48)
- JFS Pep Talk #2: Your Framework for Getting Work Done (10:28)
- JFS Pep Talk #3: Treat Deadlines as Challenges (5:55)
- JFS Pep Talk #4: What Happens When You’re “Done” (8:06)
How to Launch Your Product
- How many subscribers do you need to launch? (4:30)
- What makes a launch successful? What makes people want to buy? (14:03)
- Recipes for Product Pricing w/Guest Professor Patrick McKenzie (10:42)
4 Surprising Things About Launch Day (and beyond)
- Surprise #1 - The Myth of the Big Launch (8:45)
- Surprise #2 - What do you do if a launch flops? (11:01)
- Surprise #3 - After the launch, you’ll feel… (10:34)
- Surprise #4 - What are your next steps after launch? (5:54)
Tips
- Do all the lessons and activities
- Practice
Resources
Planning
- 30x500 Workbook 01 Planner (Complete).pdf
- 30x500 Workbook 02 - Weekly Planner & Recap.pdf
- 30x500 Workbook 03 - Video Lesson.pdf
I went through the first planner with the intent to fill it out. Got to the part where you select a focus for each week. I don’t know what the focuses are, so I don’t know how to do this.
Since I’m not clear how to do this, it’s a blocker. I’ll table for now. I’d rather get started on the material than get stuck in planning.
Canvas
Workbooks and Cheat Sheets
Painstorming
30x500 Painstorming Virtual Hot Seat Workbook and Cheat Sheet.pdf
Ebombs
30x500 Ebombs Virtual Hot Seat Workbook and Cheat Sheet.pdf
Keywords
30x500 Understanding Keywords Virtual Hot Seat Workbook and Cheatsheet.pdf
Pattern-Finding
30x500 Guide to Pattern-Finding Using a Detective Board.pdf
Hidden Pain
30x500 Hidden Pain Virtual Hot Seat Workbook and Cheat Sheet.pdf
Ebomb Kinds and Categories
30x500 Ebombs Kinds and Categories Cheat Sheet.pdf