🔎📈 SEO

SEO is the art and science of accurately conveying the value of web pages to search engines and their users.

Notes

Key Concepts

• backlinks (SEO)
• domain authority
• Google’s algorithm
• keywords
• search engine results page (SERP)
• search ranking

Other Concepts

• local SEO
• search cache
• crawling
• indexing
• search intents
• search volume

Tools

• nofollow
• robots.txt

Processes

All other processes fall under the overall SEO methodology.

• optimization
• reporting

Problems

• ghost Google Analytics spam
• other issues

Conferences

• 📈👥 MozCon 2021

Thoughts

• chasing Google’s search ranking algorithm
• serving first in SEO

Related Concepts

• sales funnel
• web page title SEO considerations

Other

• coder-coder.com traffic analysis video- Monica Lent of the Blogging for Devs community analyzed traffic to this blog

Tools

• Social Share Preview- See what Twitter, Facebook, LinkedIn, and Pinterest shares of a page will look like
• AnswerThePublic- See questions people are asking about your topic
• Startpage- Search Google without tracking or customization
• Ubersuggest- Get keyword suggestions