1. Research
- Define goals
- Identify SEO keywords
- Assess competition
- Create strategy
2. Audit
- Repair crawlability problems
- Resolve indexation issues
- Improve accessibility
- Audit applicable elements
Covered in Moz technical SEO certification
3. Optimize
- Improve rank
- Optimize for clicks and retention
- Generate backlinks
- Rank
- Click
- Visit
- Link
4. Amplify
Build backlinks (SEO)