Informational
- Questions
Transactional
- Search signals intent to buy
- Lots of ads. Top search results are way down on the page.
- Middle or bottom of sales funnel.
Navigational
- User wants to get to a web site or physical location
- Includes “local teaser pack” or “map pack”
- Entire “above the fold” is search engine results page features
- Purchase intent is high. Bottom of sales funnel
Branded
- Easy to rank highly for branded searches
- Not useful to try to rank for those
- High purchase intent. Bottom of sales funnel