Resolving any SEO issues will lead to better rankings on the search engine results page.

Look for spikes in issues. Find in Site Crawl tab in a Moz Pro campaign. Looks like this is similar to what you see in the Google Search Console. Can also find these in the ahrefs free Site Audit tool.

Site-Wide

Critical crawler issues

  • 404s

Crawler warnings

Redirect issues

Metadata issues

  • Title
    • too long
    • missing
    • too short
  • Canonical tags

Content issues

Often CMS issues

  • Duplicate content

Page-Specific

In Moz Pro under “Site Crawl,” click “All Crawled Pages” to see a per-page breakdown. Sort by Page Authority to prioritize.