The Actual Danger of Being Vague
- Vague descriptions of the problem you solve send spidey senses tingling
- crispy- with enough detail that it cannot be mistaken for something else
- specific
- concrete
- vivid
- product that solve all problems are suspect
- quotes and real-life details are crispy
- create boundaries around what you’re going to create
- if you can write a book about it, it’s not crispy enough for an ebomb
- Take the pains you find on safari and turn it into crispy content
- blurry is bad; crisp and clear is good
How to collect the CRISPIEST Sales Safari Data
- crispiness also applies to ebombs, not just solutions
- in addition to pain, collect other data when on safari
- jargon
- some words are used in normal language but mean something different to audience
- “terms of art” are only used by your audience
- may be brand names or product names
- infer worldview from the language used
- collect buys and recommendations
- buys don’t have to be bought with money; could be time or other resources spent
- recommendations don’t have to be recommendations for purchases; they could be recommendations for actions to take
- where things are bought is also important
- collect from poster of the thread and replies
Tap your audience on the shoulder with crispier Ebombs
- painting > painting furniture > chalk paint > trouble
- Being specific sucks people in
- You won’t hit everyone with all of your ebomb topics
- Mulitple ebombs for different problems
- e.g., one ebomb for smooth painting with Annie’s chalk paint vs. one for distressed painting
Exercise: Practice Collecting Safari Gold (Jargon, Worldview, and Recommendations)
30x500 vintage flooring and countertop practice painstorm
Virtual Hot Seat: Analyze your Safari Gold - Hidden Pain
Virtual Hot Seat: Analyze your Safari Gold - Jargon
- collect all jargon – what you know and what you don’t know
- I didn’t collect enough jargon. Not sure I even looked beyond the OP for jargon.
- wouldn’t have even thought of “vacant” as jargon, but I guess it is. Maybe everything is if you’re too broad. Seems like there’s an art to this.
Virtual Hot Seat: Analyze your Safari Gold - Recommendations
- Individual recommendations can be fleshed out into ebombs by answering “why?”
Virtual Hot Seat: Analyze your Safari Gold - Worldview
- Amy’s worldviews were really devoid of the subject matter. Andrew and Casey’s are all up in the subject matter.
- Worldview- a deeply held opinion about the way the world works
- What the people are doing can teach you about the worldview just like what they’re saying can. They’re on a forums discussing something in a particular way for a particular reason. These all give clues to worldview.
Action Challenge! Gather Safari Gold for YOUR audience
What salaries should I actually expect cscareerquestions sales safari
Worldviews are tough - here’s a closer look
30x500 Worldview supplemental lesson.pdf
Laws of customer motion
- A customer at rest will remain at rest— unless you provide a special motivating, attention grabbing force.
- The strength of this OH YEAH! feeling is directly proportional to the resulting pull on the customer.
- For every customer with an OH YEAH!, there is an equal (or even greater) number of customers with an OH NO! feeling.
- Things that attract customers: things that fit, repeat, and confirm biases, tastes, worldviews, and the way you like to do things
- targeting worldview > targeting a niche
- Understanding worldview is foundational to building a business
Adding worldview to your marketing
- know your own worldviews
- know your customer’s worldviews
- find the overlap
- If you can’t, you’re probably trying to serve the wrong people
- Don’t fake yours to create overlap
- create a consistent, magnetic message
- Given worldview x, what should my products be like?
- How can I express that worldview?
- How can I appeal to people who hold that worldview?
- How can I discourage people who don’t?
Spotting Worldviews in the Wild
List the worldviews of these example apps
Shiny bright time tracker, no permissions controls, designed for social sharing, jokes, personal language
- People want to be treated like people, even when they’re doing business
- Fun and business are not mutually exclusive
- Simple is sometimes better
Subdued, mostly grey time tracker, with total top-down controls, predefined to-do’s, and time sheet approval, no jokes
- Business need to toe the line and not offend anyone’s sensibilities
- Business is serious and needs to be treated seriously
Coworking with open seating, monthly or daily membership, community events that involve gallons of alcohol
- Flexibility is valuable
- Fun and business are not mutually exclusive
- Business works better when people have personal relationships
- People don’t like being put in a box
Individual rent-an-office, with lock and key, beige wallpaper, designer carpet, real front desk support, and no communal areas
- Business is serious and needs to be treated seriously
- People can’t take a thing seriously if it is fun
- Work is not a social activity
Small biz advice with foul-mouthed language and sexual innuendos (maybe unicorns)
- People enjoy humor in all contexts
- Safe is not always better
- Business and humor can mix
Small biz advice with a hippie-dippie, daydreamy, everything you feel is okay format
- People need to feel validated
- In business, multiple approaches can all work
Ferreting out your worldviews
How did you feel about the statements you agreed with?
They felt like a part of me. I identified strongly with them.
Now, how did you feel about the ones you disagreed with?
They felt strange and foreign. I could not relate at all.
Now, imagine briefly coming to a web site that clearly reflected one or more of the statements you agreed with strongly… how likely are you to stay, buy, read, and remember?
Very likely
Take the statements that felt the most alien to you. Imagine coming to a web site that reflected those. How likely are you to stay, buy, read, and remember?
I’m gone as soon as possible
Take one of your strongly-felt worldviews. Remember a time where you had to conceal it, or pretend not to hold it, because of a social situation. How did you feel during? How did you feel after?
It felt like I was betraying myself. Afterward, it felt like a weight had been lifted from my chest.
How charitably did you feel about the people who “made” you fake it?
Not at all
Worldviews: Yours & Your Audience’s
Fortune, luck, hard work, success, personal connections
Mine
- Make your own luck
- Being self-critical is a factor of success
- Being consistent is a factor of success
- Don’t compromise on the things you really want
- Personal connections are the thing that creates success
- Even introverts can be great at making personal connections
- “Success” is on a sliding scale. People who are more successful than you want the level of success of people more successful than them ad infinitum.
- Success is usually not easy, even when it appears to be
- Hard work is the great equalizer
- It doesn’t hurt to ask for what you want
- Practice will make you better at a thing you want to be good at
- Getting good at things is difficult
- Suffer now for a payoff later
- The shiniest thing isn’t always the best
- If you’re already proven, you shouldn’t have to go through the same “proving grounds” as everyone else
- Sometimes tests that purport to test skill actually test devotion
- We’re all in this together
Customers’
- It doesn’t hurt to ask for what you want
- Practice will make you better at a thing you want to be good at
- Getting good at things is difficult
- Suffer now for a payoff later
- The shiniest thing isn’t always the best
- If you’re already proven, you shouldn’t have to go through the same “proving grounds” as everyone else
- Sometimes tests that purport to test skill actually test devotion
- We’re all in this together
- Check with others to see if your experience is unusual
- Do your own research before asking others for advice
Overlap
- It doesn’t hurt to ask for what you want
- Practice will make you better at a thing you want to be good at
- Getting good at things is difficult
- Suffer now for a payoff later
- The shiniest thing isn’t always the best
- If you’re already proven, you shouldn’t have to go through the same “proving grounds” as everyone else
- Sometimes tests that purport to test skill actually test devotion
- We’re all in this together
Business rules, style, & ethics, the way customers or employees should be treated
Mine
- Professionalism is for amateurs
- People want to be treated like people, even when you’re conducting business with them
- Letting your weirdness show will attract customers who are weird in the same ways you are
- True “professionalism” is about honesty and integrity, not superficial factors like wearing a suit or speaking in business jargon
- Doing what’s right is more important than making the most money possible
- Potential employees should prove you’re qualified to do work by doing that work, not by solving a test that doesn’t resemble the work
- Improving your station is more important than loyalty to your employer
Customers’
- Potential employees should prove you’re qualified to do work by doing that work, not by solving a test that doesn’t resemble the work
- True “professionalism” is about honesty and integrity, not superficial factors like wearing a suit or speaking in business jargon
- Improving your station is more important than loyalty to your employer
- Dishonesty is justified when the situation you’re in is unjust
- Others should not take shortcuts (but if they do, I can too)
- A high salary is important
- Working all the time is no kind of life to live
- Salary is less dependent on talent and more on other factors like interview skills and network
- Working for someone else is the default way to make it as a developer
Overlap
- Potential employees should prove you’re qualified to do work by doing that work, not by solving a test that doesn’t resemble the work
- True “professionalism” is about honesty and integrity, not superficial factors like wearing a suit or speaking in business jargon
- Improving your station is more important than loyalty to your employer
What a person should do with his/her life (including, and especially, you)
Mine
- Money is not important but the possibilities it brings are
- Helping people is fulfilling, even without an extrinsic reward
- Make sacrifices for things you believe in
- Share what you’ve learned freely
- Let other people live how they want so long as it doesn’t interfere with your ability to do the same
- Career is an important part of life worth devoting time to
- Education should provide a return on investment
Customers’
- Share what you’ve learned freely
- Career is an important part of life worth devoting time to
- Education should provide a return on investment
- If you don’t like where you live, move
Overlap
- Share what you’ve learned freely
- Career is an important part of life worth devoting time to
- Education should provide a return on investment
Action Challenge! How to create a USEFUL List Post
5 Reasons Your Web Dev Salary Will Be Lower than you Expected ebomb
Action Challenge! The Power of the Review Post
Made a list of some target safari threads about LeetCode. Pick one to research as fodder for a review ebomb. One of the proposed solutions could be a good target for review.
Picked a thread and started safari: Back on the leetcode after 4 years it’s awful sales safari
Wrote and posted an ebomb: The best solutions to LeetCode problems ebomb
How to use your Safari Gold to create endless Ebombs
- Spin your safari data into many ebombs
- Good ebomb starts with a worldview
- Setting up many ebomb onramps allows many different people to find something you wrote “just for them”
- Can turn your ebombs into a product
- Categories
- Q&A
- next action, how-to, steps
- rules, checklists, mistakes, checkers
- tools, resources, samples, snippets
- reviews, survey, option, research
- new way of thinking/philosophy
- emotional resolution, decision
- inspirational
- Do a portfolio approach to choosing the category
- Where to start making ebombs?
- What’s fast, comfortable, suitable? and What does your audience like?
Action Challenge! Rapid-fire Ebomb Concepts
Step 1 - Pick one of your previous Ebombs - what pain does it address? (~5-10 minutes)
The best solutions to LeetCode problems ebomb
Pain: Can’t solve LeetCode problems
Step 2 - Brainstorm at least 10 topics related to that pain (~20 minutes) and Step 3 - Factor in different formats and styles of Ebomb (~20-30 minutes
- Jobs that don’t require LeetCode
- Checklist of companies that don’t require LeetCode
- How can I find out if a company requires LeetCode?
- How to approach problems like a developer
- flow chart of how a developer approaches problems
- written how-to
- Which LeetCode problems to practice on
- Checklist of LeetCode problems to practice on
- Solution tutorials
- What you need to know to get a developer job
- List of things you need to know
- philosophy post: how to solve expensive problems
- What you need to do to get a developer job
- timeline of things to do
- things people do that won’t help you get a developer job
- LeetCode problems that might actually be practical
- checklist of problems plus why they are practical
- solution tutorial plus practical applications
- How long should it take to solve LeetCode problems?
- Q&A
- research or survey
- When should I start practicing LeetCode problems?
- Q&A
- survey
- LeetCode vs. HackerRank
- review
- decision
- Should I try LeetCode hards?
- research
- Q&A
- What is a LeetCode interview like?
- Q&A
- research
- Best LeetCode problems for beginners
- checklist
- solution tutorials
- What is a web developer interview like?
- research
- interviews
- How to prepare for a web developer interview
- research
- interviews
- checklist