Definitions
E‑A-T- stands for expertise, authoritativeness, and trustworthiness YMYL- Your money or your life. Topics that have real-world implications
Changes
Google started considering these factors more explicitly when they started fighting fake news. Helps to reduce misinformation.
Outcomes of Algorithm Changes
- Reduced organic search traffic to “fake news”
- Reduced traffic to some YMYL sites and pages
- Can mean big declines, even if other SEO factors are good
- Sites can be rendered invisible
Winners and Losers
Gains
- Healthline
- CDC
- Mayo Clinic
- Investopedia
Losers
- Controversial opinions
- Deception
- Articles that are missing author credit
- Salesy
Recovery
- Possible but it’s a long game
- Being transparent
- Bringing in experts
- Removing content when not an expert