Things that are

  • inspiring
    • You can’t search Google to find feelings later
  • useful
  • personal
    • Is this unique or hard-won knowledge?
  • easily lost
    • Will this be hard to find?

Examples

  • marketing assets
  • mementos
  • reference/record-keeping
    • legal documents
  • favorites
  • new content
  • repurposed content
  • language to borrow
  • call/meeting notes
  • contributions of others
  • helpful models
  • placeholders
  • research/inspiration
  • planning/reorganization
  • preparation/agenda