• Problem is top of the funnel (how many people know you)
  • His startup is investing a lot on social media
    • polls
    • showing something new
  • newsletter
  • testing?
    • github action
    • run locally
    • no need for in-memory
    • Me: need some guides for testing
  • copy MongoDB
  • support materialized views
  • strategies for each different kind of developers we want to support
  • single-shot marketing like hackathon once in a while
  • Page per feature
  • Resend
  • Discourse is the place to build civilized communities | Discourse - Civilized Discussion
  • greenfield vs. brownfield
    • me: brownfield: easy migration from postgres?
    • make EdgeDB the default for greenfield
    • show startups who are using the product
    • How does using it simplify everything and reduce complexity
    • offer self-hosting and on-prem
    • How does it reduce complexity for existing?
    • Where should I put EdgeDB? What problem does it solve?
      • What is the moment that people will reach for EdgeDB?
  • Yury: How do we maximize the reach of our content?
  • Dream database: write any query that will be fast
  • Make things sharable
    • SQL to EdgeQL converter?
  • Woovi: instant payments to businesses
    • Focusing on pizza delivery
    • May become a bank at some point
    • Instant payments in Brazil, Columbia, US soon
  • Took a seed round
    • 500k revenue
    • growing 100 companies per month
    • grew by word of mouth
    • Adding marketing and sales people
    • starting to close bigger companies
    • ready for series A
  • Their solution works where others don’t
  • Marketing attribution: where your leads come from and put more money there