1 year program
Focus in first quarter on revenue
85% success rate
$8k
ATM: attract, teach, monetize
Attract
Get partnerships with influencers. 7 different strategies.
Teach
PAS: problem, agitate, solution
Monetize
Go to my audience and see how they talk about the problem. Use their words.
Coaching
Custom Marketing Plan
Deep dive into business. Google analytics, opt-ins. Find initial highest impact project. Reverse engineer revenue goal. Track metrics to see what’s working.
Unlimited emails, calls, and videos with coach. Plan itself is built within 2 weeks. Call with Janette to get deeper. Tees up asset assessment. I complete asset assessment and they complete the plan based on that. Some back and forth to get more information. Year starts when plan is delivered.
Playbook
Get access to internal marketing playbooks for validation, funnels, partnerships, etc. Custom marketing plan suggests which playbook to implement. After implementing, they go back and decide on optimizations.
Growth Coaching
Direct access to a one-to-one coach who is with me for 12 months. Access to whole team. Coach will reach out if you fall behind. Send an email and coach will respond in a few hours. Can have coach review progress on-demand. Review piece-by-piece so you don’t waste time.
When you have a question about something narrow (like sales page copy or Facebook ads), coach will pull in experts in that area.
They don’t schedule a weekly call. They schedule a quarterly call to take a step back and look at big picture. When I have a question, fire off an email if it’s simple. Fairly often, when it’s more open-ended, share a video via Loom. They will send back a custom video. Other times, they will get on a one-to-one call. They will schedule within a couple of days.
Next step
$7,950 up-front for the year. Next step is to pay. Will schedule on-boarding call with Janette today. Before next call, will send asset assessment. Janette feeds back to team. Usually about 2 weeks after payment. Year starts upon delivery of plan.