Google Posts are kinda like social media posts that appear for your business on the search engine results page
- Posts are typically at the bottom of search engine results page
Types of Google Posts
Offer Posts
- Have a button with CTA
- Image at top
- Can set date range
COVID Posts
- At the top with brand stuff
- No other posts show
- Used for COVID updates
- Live for 28 days
Event Posts
- Date range
- Image
- No button (otherwise like Offer Post)
Update Posts
- Supposed to stay live for 7 days
- They would then be buried under “View more posts” after that
- Now they stay for 6 months
Results of Study
- COVID and Offer posts performed better
- Offer posts still perform better when looking at click-through rate
Content
- Have a title
- Normal capitalization on title
- Emojis help (2x clicks)
- Have text in image
- Call to action
- Specials
Worst Performers
- Bios
- Seasonal
- Reviews
Why Utilize Posts
Justifications
- Local justifications are single lines of text under the local search result that justify the inclusion of that result against the search query.
- Take up more space in the search results