Core Web Vitals
- Largest contentful paint
- First input delay
- Cumulative layout shift
- Mobile friendly
- Safe browsing
- HTTPS
- No intrusive interstitials
Algorithm Changes
- Google claims they will use all of these as a significant ranking factor
- Tom believes the hullabaloo around core web vitals is a bluff and that Google will not actually use these factors as they claim they will
- Even if Google doesn’t roll these changes out when they intend, paying attention now will future-proof your site
- Do not improve core web vitals at the cost of user experience
- Google announces ranking factors to manipulate SEOs to shape the web the way they want