Advantages to GA 4
- Easy advanced tracking
- Badass custom visuals
- May reveal some of Google’s secrets about what they think is important
Setup
- In your property, go to GA4 property set up
- Must do this because no retroactive data is coming across
- Data only starts showing up when you start the property
- Note: does not yet fully replace Universal Analytics (previous version)
- Run them concurrently if you want all features
Demos
- Brie shared a demo of how to set up event tracking by filtering interactions that are already being tracked by GA 4
- She showed how to use visualizations, including some machine learning to identify and eliminate outliers
Secrets
- See what new things they’re tracking in GA 4. Google cares about these.
- Bounce rate is gone. Replaced by “engagement.”
- Life cycle is defined for us. Borrow it.
- Acquisition
- Engagement
- Monetization
- Retention