How to expand linkbuilding outreach efforts
- Don’t chase metrics
- Be sustainable
- Target relevancy
- Human value- Is there a purchase outside SEO?
Pitching
- Relevancy
- Plan asset ahead of time
- Find the pages you’d want to get links from
- Build something just for them
Finding Targets
- Find an author who has guest posted to see where else those people have guest posted
Miscellaneous
- Most of Michael’s links to blog posts and guides