I love the idea! Notion is really hot right now. Tons of products launching to help people work in Notion, and it sounds like you’ve got a great case study just waiting to be written!
One aspect of this might make marketing a bit more challenging: you’re positioning yourself from the solution (Notion) rather than the problem. If I were you, I might consider letting your listing in this Notion Certified Consultants directory serve as your solution-targeted marketing while focusing your other marketing efforts on problems instead.
You might start focusing on companies that are like your current employer. Think about the problem they were trying to solve. Focus on selling your solution to other similar companies who have similar problems. You’ll do that by talking about the problem. When you introduce yourself to potential clients, you’re the guy who solves X problem, not the guy who builds Notion dashboards. As you discover other problems you can solve for different kinds of companies with your blend of Notion and web development, build marketing and sales efforts around those problems too.
If you focus all your marketing around the solution, you’re only marketing to people who already have a solution in mind. These people are generally going to be a bit more particular because they’ve already formulated a solution in their mind. That might make them harder to work with. They will also want to pay less since they’re just paying you to swing a hammer. They already know what the solution is. They just need someone to implement it. If you start at the problem instead, you can deliver the entire solution, not just the implementation of it. That’s worth more, and you become a consultant rather than an implementer or integrator or however you want to think of that role.
Hope that gives you something to go on, JJ. I believe the sessions could still help. There’s nothing in what I teach that’s particular to a given mode of delivering web development services. In fact, it could work just as well for delivering any B2B product or service. I just tend to talk to web developers because I’m better at speaking their language.
All that said, if you’d prefer to cancel the sessions, I’d be glad to give you a partial refund down to the cost of just the course or even a full refund if you feel the course won’t be useful to you at this point. I know things change, and I ultimately want you to have whatever is right for you to help you take your next steps.
Just let me know how you’d like to proceed. Hope your week’s off to a great start, JJ!
Notes
- Lives in Chattanooga
Todo
- Send design Twitter thread